HEALTHCARE:

Health Horizons: News for Your Well-Being

Health Horizons will provide objective information written by America's leading medical experts about the prevention and treatment of major illnesses such as heart disease, diabetes, asthma, arthritis, and depression. Expert content is written for the BusinessWeek audience and specific topics match the healthcare categories advertised.

Healthcare for the Growing Business

Healthcare for the Growing Business will present information and articles about health, dental, disability, and long-term care insurance of interest to owners and executives of small-to-medium sized companies in order to best provide for their own needs and those of their employees. In addition, reflecting advertiser interest, other articles may focus on the various healthcare issues confronting today's busy entrepreneur and executive - especially cardiovascular health, depression and anxiety, and other men's health issues.

Mental Health Matters

Mental Health Matters will present articles on depression, anxiety disorders, Alzheimer's, ADHD and other mental disorders written by leading medical authorities and mental health advocates.

Cardiovascular Health

This special health feature will raise awareness about heart disease and stroke, presenting information that will help readers live healthier and live longer. Articles by leading medical experts will discuss cholesterol management, hypertension, diabetes and cardiovascular health, smoking cessation, weight control, and other topics reflecting advertiser support.

 Public Service:

Corporate Citizenship

Businesses that are good corporate citizens and engaged in the community are learning that doing good is good business. This section will highlight what companies are doing to promote volunteerism, diversity, philanthropy, and preserve the environment . . . and advocate how small-to-medium sized businesses can make a difference in their local community as well as nationally and globally. It will also offer advertisers the opportunity to showcase their own programs, best practices, and commitment to good corporate citizenship.

The Global AIDS Crisis

AIDS is killing millions of men, women, and children in the world's poorest countries. The suffering and loss is great for individuals and families but the economic and social consequences for the hardest hit countries will be devastating for decades to come. As one of the wealthiest nations, the U.S., must do much more at home and abroad to win the war against AIDS.

This pro-bono project will raise public awareness about the global AIDS pandemic and will generate at least one million dollars for prevention and research.

See $1 Million AIDS Project for more about this project and how you can help.

Personal Finance:

Money Matters

Personal Finance advertisers are invited to participate in these special sections. Each section will have the look and feel of a personal finance newsletter. High-interest content will include items on investing in stocks, bonds, and mutual funds; purchasing, financing, and insuring your home; banking; auto, life, health, and casualty insurance; retirement planning; debt management; taxes; and other topics relevant to the modern man.
These special section "newsletters" will be published in any issue in which a personal finance advertiser wishes to appear, assuring a relevant editorial environment for banks, brokers, mutual funds, financial management firms, and other advertisers in the personal finance category.