The PROMISE:

To make a million dollar contribution to AIDS research and prevention.

In the next year New Futures Media will produce an important magazine feature on the global AIDS crisis. To be published in a major national magazine, it will focus on what more we should expect of ourselves -as individuals, businesses, and a nation - in responding to this pandemic that has already claimed the lives of more than 25 million men, women and children worldwide.

New Futures Media will produce this special advertising section as a non-profit "pro bono" charity project, enrolling a major magazine to contribute the space so that ad revenues from participating advertisers can go to fight AIDS.

Everyone involved in the project (New Futures Media, the advertisers, their ad agencies, the graphic design firm, the printer, the paper supplier, and the magazine) will contribute their services. 100 percent of the ad revenues will go directly and entirely to AIDS prevention and/or research.

The goal is to raise at least one million dollars - but the indirect benefits of educating millions of readers about the global AIDS crisis and prompting their own activism and contributions could be much more significant.